Frequently Asked Questions

Q:   Why do those selected to be on the Heartbeat of America program have to pay when those who go on shows like “Oprah” don’t pay?

A:   Besides being news worthy, the stories on the Heartbeat programs are designed to help build the businesses of the entrepreneurs of America who are interviewed.  Thus they are not sponsored by other companies who are more interested in promoting their own products.  For this reason the elected entrepreneurs have to pay some of the relatively smaller costs for the videos and marketing materials edited from their show and provided to them.

Q:   Does Heartbeat give the selected company the rights to use its shows and videos to promote their businesses?

A:    Yes! Provided they don’t do anything to hurt or tarnish images of the giant Icons who are on the program. In addition to the national airing of the 30 min show that presents the selected business, the business also gets marketing videos and website presentations extracted from the show with icon celebrities on each one with all rights to use them to promote the entire business

.Q:    Do selected companies have input as to the questions and answers that are part of the Heartbeat news interview?

A:    Yes!  The questions and answers are developed by both Heartbeat and the entrepreneurs who are interviewed to guarantee that their businesses are presented in the best way possible.

Q:    Does the show come across as an important news program and not an infomercial or sale presentation?

A:    Yes!  It’s a major news set with the interviewer a famous network anchor for more than 15 years with the show hosed by William Shatner.

Q:    Is it important to have a giant icon celebrity a part of the program?

A:     Yes! Without that no one pays attention.  There is no importance, no credibility and no way to separate from all the others.

Q:     Then why doesn’t every entrepreneur hire a giant star or celebrity as their spokesperson?

A:     Because it costs millions, if you can get one.